While the UK high street falters, Auntie Anne’s is thriving. In this exclusive interview with The Knife, Managing Director Max Burton explains how the iconic pretzel brand is tapping into cultural trends, rolling out innovative formats and embracing smart franchising to power a bold new era of growth, with 100 UK stores now firmly in sight.

From Highland croft produce to Valrhona-stuffed croissants, Emily Black is rewriting the pastry rulebook at her Crieff bakery, Ems & Co. In this interview with The Knife, she talks Cromlix discipline, foraging inspiration, and the future of Scottish pastry.